A1
PHYSICAL SIGNAL
Each tag, app moment, sponsor zone, product insert, or installation marker gets a campaign-safe destination and is measured as its own touchpoint.
Powered by StickLink
THE CONNECTED LAYER FOR THE RIGHT OBJECT.
State of Stick turns physical attention into measurable digital engagement.
StickLink™ is the optional proprietary connected layer we can build into emblems, displays, installations, collectibles, and venue programs. It gives each physical touchpoint persistent identity and a brand-controlled destination for Persistent Retail™, sponsor value, post-sale engagement, and aggregate reporting—without exposing the proprietary technology behind it.
What it does
MANY DESTINATIONS.
The same object or venue moment can open different destinations for different jobs — a story, a claim, a sponsor page, an offer, a lead form, or a VIP experience. StickLink connects the physical asset to the right page and measures what happens next.
CONNECTED ACCESS BY DEFAULT
Every emblem, display, product insert, or hero installation can open an intentional branded experience.
ENTERPRISE PROGRAM READY
Larger programs can connect approved sponsor, retail, venue, and operations moments when the experience and consent model support them.
CLAIM + AUTHENTICATION
Serialized pieces can support verification, registration, or claim experiences — helping the object carry trusted identity over time.
SPONSOR + CAMPAIGN PAGES
A logo becomes an interaction. Sponsors and brands get a hosted destination built for the moment, not a generic link.
LEAD CAPTURE
Any physical piece can grow an email list or route an inquiry, with opt-in forms built into the destination.
LOYALTY + OFFERS
Drops, coupons, unlocks, and rewards that give people a reason to return and keep the object in play.
AGGREGATE ENGAGEMENT REPORTING
See how objects, displays, and campaigns perform — anonymous, aggregate proof that physical attention turned into action.
Not just a sticker
AFTER DELIVERY.
Most physical marketing disappears once the moment passes. A StickLink object leaves something behind that keeps earning: a live destination, a campaign you can refresh, and reporting that shows it mattered.
The physical piece is a product, a sign, a gift, and a collectible — and a digital doorway that never has to be reprinted to stay current.
THE DIGITAL DESTINATION
The experience can be updated over time — the physical piece does not have to change.
THE STORY PAGE
Hosted content that keeps representing the brand long after the object ships.
THE CAMPAIGN
Offers, claims, and activations you can refresh for the next season or event.
THE ANALYTICS
Ongoing, aggregate reporting on engagement, claims, content actions, and conversions.
THE LEAD PATH
Signups and inquiries keep flowing in from pieces already out in the world.
THE UPDATES
Change the destination, not the product — new campaign, same emblem on the wall.
Analytics
NOT THE PERSON.
StickLink makes each emblem, display, product card, or sponsor placement accountable without turning the experience into hidden surveillance. The value is aggregate proof of engagement and a clear path from attention to action.
The emblem is a premium physical object — and a privacy-safe measurement surface for retail, sponsor, venue, and event campaigns.
A2
INTENTIONAL ACTION
The useful signal is the intentional engagement: a click, claim, signup, coupon use, content unlock, or disclosed opt-in action — never passive device tracking.
A3
CAMPAIGN REPORTING
Retailers and sponsors see aggregate performance by object, display, location, offer, event window, product family, or call-to-action.
A4
BUSINESS OUTCOME
Physical attention connects to visits, product discovery, email growth, bookings, reorder paths, and sponsor proof.
Privacy-safe by design
CREEPY TRACKING.
The data model is built on intentional interactions, not hidden surveillance. StickLink measures engagement, clicks, signups, claims, content unlocks, and disclosed opt-in venue-app actions — consent-based or aggregate actions only.
See how this works across the whole site in our Privacy Policy.
WE DO
- ✓Count anonymous, aggregate engagement
- ✓Measure intentional customer actions
- ✓Support disclosed app or internal operations signals
- ✓Track campaign page engagement
- ✓Collect opt-in leads when people choose to submit
- ✓Report sponsor and retail performance in aggregate
WE DO NOT
- ×Track phones or nearby devices
- ×Identify visitors without consent
- ×Collect passive device signals
- ×Sell location trails
- ×Build undisclosed visitor profiles
Who it's for
A MEASURABLE REASON TO EXIST.
If you need physical attention to turn into something you can see and act on, StickLink is the layer that gets you there.
Retailers
Connected displays and reorder paths that turn a counter into a measurable channel.
Sponsors
A real object people keep, remember, and return to — with aggregate proof of engagement.
Venues
Arena, resort, and hospitality programs that connect gates, concourses, team stores, VIP areas, suites, and sponsor zones.
Events + festivals
Limited drops and scavenger-style activations tied to a live event window.
Tourism groups
Place-based trails and story walls people share and revisit.
Agencies
A physical-media layer for client campaigns, packaged and reportable.
Brands
Custom emblems and retail products that behave like connected, measurable campaigns.
Start a connected project
A DIGITAL HOME.
Tell us what you're building — a connected drop, a retail display, a sponsor activation, or a full installation. We'll scope the StickLink layer and send a clear quote. Pricing for every à la carte piece lives on our digital services menu.
Or call 269.425.1770