01
HOLD IT
The person receives a premium physical object: emblem, display, card, marker, award, package, or installation piece.
Digital Services
A SECOND LIFE.
StickLink™ digital services are an optional connected layer for State of Stick merchandise and Persistent Retail™ programs. They help a product keep educating, supporting, selling, verifying, and inviting customers back after the first impression.
Options include connected access points, retailer profile pages, custom drop landing pages, microsites, lead capture, launch graphics, email sequences, analytics reports, and ongoing page updates sold as pre-paid Change Packs.
This is the à la carte menu for StickLink, our connected layer. New to the idea? Start with what StickLink is →
Flagship Retailers save 20% on every à la carte service
stateofstick.co / live-build
EDGE LIVE
Connected experience
PHYSICAL OBJECT.
LIVE DIGITAL LAYER.
LIVE DIGITAL LAYER.
90+Performance target
SEOStructured from day one
24/7Global edge delivery
Persistent Retail
THE OPPORTUNITY.
The digital layer is not here to show off technology. It keeps the product useful after it leaves the counter, wall, event, package, or display.
02
UNDERSTAND IT
The object tells them what it is, why it matters, and what moment it belongs to before the phone ever comes out.
03
OPEN IT
A tap or scan opens the right digital destination: story, offer, proof, map, claim, sponsor page, signup, or reportable action.
04
MEASURE IT
The business learns which object, place, campaign, offer, or story earned intentional engagement.
05
GROW IT
That proof creates the next drop, sponsor package, display, event, order, service, or connected product line.
$175
NFC tap point floor
$500
Retailer page floor
$2.5K
Microsite floor
The moat
IS THE PRODUCT.
Every physical piece we make has the potential to be a connected, verifiable, story-driven product — not just a wall hanger or a sticker. The digital layer is what gets us there.
TRUST AT THE SCAN
An NFC tap or scan lands on a real page with your brand story, product info, and live updates. Buyers know it's real.
LEAD CAPTURE ON EVERY PIECE
Every physical product becomes a way to grow your email list. Built-in capture forms, no Mailchimp wrestling.
UPDATES WITHOUT TOUCHING THE PIECE
Tap and QR destinations are live URLs we can repoint anytime. New campaign? Update the link. The piece stays exactly where it is.
EDGE-HOSTED, ALWAYS-ON
Pages built for fast global delivery. Quick mobile loads, durable URLs, and long-lived destinations.
YOUR STORY, NOT A TEMPLATE
Every page is designed for your brand — your photos, your voice, your tone. Not a SaaS landing-page wizard.
SEO THAT COMPOUNDS
Real pages indexed under stateofstick.co's authority. Your brand benefits from the marketplace, not the other way around.
Bundles that pay off
BUNDLING.
Four bundles cover the most common use cases — single-piece add-on, drop launch, retailer foundation, and flagship activation. Always cheaper than à la carte.
From $895
Everything you need to launch one drop digitally.
Includes
- ✓ Custom Drop Landing Page
- ✓ Social Asset Pack (launch graphic + 5 cards)
- ✓ Email lead capture on the landing page
- ✓ NFC tap point on the launch piece
Best for
Brand drops, event releases, anniversary editions, or any single-campaign launch.
From $895
The full digital layer for a Founding or Flagship Retailer.
Includes
- ✓ Retailer Profile Page on stateofstick.co
- ✓ NFC tap point in the in-store hero piece
- ✓ Launch graphic + 3 social cards for the opening day
- ✓ Listed on the public retailer map
Best for
Retailers who want their physical State of Stick presence to extend online — drives foot traffic, captures email, builds local SEO.
MOST POPULAR
From $1,995
The premium digital layer for Flagship Retailers and brand partners.
Includes
- ✓ Flagship Retailer Page (larger format)
- ✓ Custom Drop Landing Page for your seasonal release
- ✓ NFC tap point in mounting hardware
- ✓ Launch Email Sequence (3 emails) for opening week
- ✓ Email lead capture wired to your account
- ✓ Social Asset Pack for the launch
Best for
Flagship Retailers ($2,400+ tier) and brand partners running real launch programs.
Already included
BRAND ACTIVATION PACKAGES BUNDLE THE DIGITAL LAYER.
If you're buying a $5,500-$22,500+ Brand Activation Package, digital services can be bundled into the scope. This page is for retailers, custom drop buyers, event clients, and anyone who wants to add digital to a physical order without committing to a full activation.
CUSTOM DROPS + EVENT EMBLEMS
Add a custom landing page, lead capture, social launch assets, NFC tap, and scan
analytics without building a full site.
STATEMENT PACKAGE — $5,500
Dedicated story page on stateofstick.co with your brand copy and photos.
ATELIER PACKAGE — $11,500
Everything in Statement + flagship page, NFC tap, social pack, launch email sequence.
MURAL PACKAGE — $22,500+
Everything above + custom microsite, full launch package, analytics dashboard,
12 months of microsite updates.
How we price digital
STRAIGHT TALK ON WHAT YOU'LL PAY.
- ● All prices are starting points — final scope is quoted per project.
- ● Digital services can be added to retail orders, custom drops, event emblems, Statement Pieces, or Brand Activation projects.
- ● We don't bill hourly — ongoing updates are sold as pre-paid Change Packs so the total cost is clear up front.
- ● Brand Activation Packages can bundle digital services, but à la carte pricing keeps smaller projects scoped clearly.
- ● Flagship Retailers (Founder Plus tier) save 20% on à la carte digital services.
- ● Rush turnaround is available with a 35-50% surcharge, subject to capacity.
Default pricing floors
NFC tap point
$175
Retailer profile page
$500
Drop landing page
$750
Email capture setup
$500
Social asset pack
$500
Microsite
$2,500
Update Change Pack
$345 / 3 changes
These floors keep the digital layer from becoming free extra work.
Digital FAQ
ACTUALLY BILL.
Do you bill hourly for digital services? +
No. We don't bill hourly. Ongoing updates are sold as pre-paid Change Packs (3 changes $345, 6 for $645, 12 for $1,195). Customer knows total cost upfront, no arguments about time spent.
What's a Change Pack and how does it work? +
A Change Pack is a pre-paid block of updates against your digital assets — copy edits, photo swaps, drop archive additions, seasonal refreshes. Each pack is valid for 12 months. Bigger packs earn a lower per-change cost.
Where do the digital pages live? +
Most are hosted at stateofstick.co/<your-page> on fast global infrastructure built for durable, mobile-friendly pages. Microsites can run on your custom domain instead if you prefer.
Can I add NFC to an existing emblem I already own? +
Yes. NFC tap points can be added to most existing pieces with adhesive-backed retrofit setup. Pricing starts at $175 per setup. Tap destinations are updatable anytime without touching the physical piece.
Do digital services bundle with Brand Activation Packages? +
Yes. Atelier ($11,500) and Mural ($22,500+) Brand Activations bundle a flagship page, NFC tap, social pack, and (for Mural) a full custom microsite. À la carte digital services are for everyone else.
Do Founding or Flagship Retailers get a discount on digital services? +
Flagship Retailers (Founder Plus tier) save 20% on every à la carte digital service. The discount stacks with bundle pricing.
Start a digital project
THE LAYER.
Tell us what you're building — an NFC tap point, a drop landing, a flagship retailer page, or a full custom microsite. We'll respond within one business day with a recommended scope, bundle suggestion, and a clear quote.
Or call 269.425.1770