The object
A State of Stick emblem, package, display, or insert carries the connected access point.
State of Stick×Custom Cauldron
Connected packaging prototype collaboration
A BOTTLE WITH A STORY THAT CONTINUES.
One handcrafted object demonstrates three product futures: a living brand story, an individually numbered edition, or a securely verified release—each able to keep serving the customer and retailer after the sale.
ProducedPhysical bottle + emblem
DemonstratedConnected product experience
ScalableIdentity + verification
01 / The idea
PRINT CAN NAME THE PRODUCT.
THE OBJECT CAN DO MORE.
Custom Cauldron gave us a product worth slowing down for. We gave the package somewhere for its story to live.
The dimensional emblem creates the moment of curiosity. The connected layer carries the composition, process, batch record, future release path, and—when the product warrants it—individual identity and authorization.
SStickLink™
The State of Stick connection layer
02 / What powers the experience
WHAT HAPPENS
WHEN SOMEONE TAPS?
Plain-language definition
StickLink connects a physical object to the right digital experience and measures the intentional actions that happen next.
The physical piece stays in the world. Its destination, content, offers, and next steps can keep evolving without reprinting the package.
The tap
The customer holds an NFC-enabled phone near it. The assigned experience opens without a dedicated app.
StickLink routes
StickLink recognizes the physical touchpoint and opens its current brand-controlled destination.
The experience responds
The customer sees the story, product record, offer, claim, guide, registration, or verification result built for that moment.
The retailer learns
Intentional taps and actions become privacy-respectful aggregate reporting—not passive phone tracking.
What the customer holds One physical bottle
→ The emblem remains the doorway for the life of the product.
What StickLink controls Identity + destination
→ Which object was tapped, where it should go, and which experience it should open.
What it can open
StoryProduct recordReorderOfferClaimVerification
What can change later
Content, seasonal campaigns, recipes, offers, retailer actions, destinations, and calls to action.
What gets measured
Intentional taps, page engagement, selected actions, claims, signups, bookings, and disclosed opt-ins.
What is not happening
No passive nearby-device tracking, no hidden visitor identification, and no requirement to install an app.
03 / Choose the right StickLink configuration
SAME OBJECT.
THREE LEVELS OF IDENTITY.
This is a configuration comparison. Choose a level below and watch the same product record change. The physical bottle can look the same; the identity and proof behind it become more specific.
What you are looking at
Left: what that StickLink configuration is designed to do.
Right: the customer-facing record that opens on the phone.
Buttons below: switch the same bottle between shared, serialized, and verified identity.
Shared story
One living destination
5,000 emblems / 1 product experience
Every package opens the same brand-controlled story. Content can evolve after the products have shipped.
01Object
→ 02Identity
→ 03Experience
→ 04Signal
Connected experience live
The Apothecary Collection / No. 001
Sacred Resin Extract
Botanical preparation for loose incense
IdentityCollection release
RecordCC-SRE
BatchCC-001
OriginMichigan
Composition
Frankincense resin · Copal resin · Palo Santo · Neutral grain spirit extraction
Product story opened
Prototype record · For demonstration · Not offered for consumption
Enter the live ingredient experienceThe system at a glance
FROM PHYSICAL CRAFT
TO DIGITAL SECOND LIFE.
This visual concept maps the package, tap experience, three identity levels, and production path into one presentation a product team can understand quickly.
The physical artifact / photographed prototype
04 / Bottle biography
THE PROCESS BECOMES PART OF THE PRODUCT.
A conventional label runs out of room. A persistent product record can reveal the story in layers.
- 01
Composition
Frankincense and copal resins establish the aromatic foundation.
- 02
Extraction
The botanical materials begin a slow neutral-grain-spirit extraction.
- 03
Palo Santo
Wood is introduced to deepen the dry, warm finish.
- 04
Rest
The preparation rests for approximately one month while the profile develops.
- 05
Filter + bottle
The finished preparation is filtered, bottled, and given a persistent product record.
Prototype narrative based on the maker’s process. Exact ingredient varieties, sourcing claims, dates, and production records are confirmed before a commercial release goes live.
05 / Persistent Retail™
THE PRODUCT LEAVES THE STORE.
THE RELATIONSHIP DOESN'T.
Persistent Retail turns a physical product into a useful customer touchpoint throughout ownership.
The technology is not the hero. The relationship is. The object earns attention, the connected destination gives the customer a useful next step, and first-party reporting helps the retailer understand what worked.
01→
Discover
The bottle and emblem earn attention on the shelf or tasting counter.
02→
Purchase
The customer leaves with the product and its connected doorway.
03→
Use
The bottle opens the story, guidance, pairings, care, or maker notes at home.
04→
Return
Reorders, gifts, events, seasonal releases, and store visits appear at the right moment.
05↺
Learn
The retailer sees which products and next steps earned intentional engagement.
Illustrative specialty-retail example
WHAT THIS COULD LOOK LIKE FOR A RETAILER SUCH AS OLD WORLD OLIVE CO.
A customer discovers a connected bottle in the store. At home, that same bottle can open pairings and recipes. When it is time to buy again, the experience can surface a reorder, gift set, private tasting, class, or seasonal release—bringing the retailer's expertise back into the moment it matters.
In storeTaste + tap
→ At homeLearn + use
→ Next needReorder + gift
→ ReturnVisit + experience
Illustrative application only. This section describes a deployable retail model, not current measured results for Old World Olive Co.
Connected bottleCustomer opens product guide
Pairings · recipes · origin · maker notes
Useful next step Ready for another bottle?
ReorderBuild a giftBook a tasting
Retailer sees aggregate intent
Product interestACTIVE
Recipe opensMEASURED
Gift + event actionsATTRIBUTED
Product education
Recipes, pairings, origin stories, producer notes, care, and answers that travel home with the customer.
Repeat sales
Reorder paths, gift guides, seasonal releases, private tastings, classes, and event registration.
Staff support
The package carries repeatable guidance so associates can focus on the customer instead of reciting every detail.
Useful signals
Privacy-respectful taps, product interest, offer claims, booking intent, and return-path activity.
06 / What State of Stick delivers
THE LABEL IS ONE LAYER.
THE VALUE IS THE SYSTEM.
We combine the physical object, brand story, product identity, digital experience, and return path into one release.
Physical
Dimensional emblem design, fabrication, finishing, and package application.
Editorial
Product naming, origin story, maker notes, batch language, and sensory narrative.
Experience
A fast, accessible, mobile-first destination designed around the product in hand.
Identity
Shared, serialized, or verified records matched to the release and its value.
Relationship
Registration, updates, refills, future releases, and privacy-respectful engagement signals.
MakePremium physical object
→ ConnectPersistent identity
→ ExperienceLiving destination
→ ContinueRelationship + insight
07 / Built for the release
FROM ONE PROTOTYPE
TO PRODUCTION SCALE.
High-volume connected packaging, product education, campaigns, and continually updated content.
Numbered editions, batch records, registration, certificates, and item-level lifecycle moments.
Secure product authorization, brand protection, and clear customer-facing results for premium releases.
Your product can do more
WHAT SHOULD HAPPEN
AFTER THEY PICK IT UP?
Bring us the product, the release, or the rough idea. We’ll shape the physical piece and the experience that continues from it.